About us
Our mission
We are driven by a passion for making online transactions safer and easier to use.
Based in Dubai, UAE, 3 Shepherd aims to change the world of online commerce.
The global e-commerce industry is booming, set to reach a market value of US$5.56 trillion by 2027.
However, a major challenge it faces is the rise in fraud and financial crimes, which erode trust among consumers. In 2020, online scams made up 38% of reported fraud cases worldwide , increasing from 24% pre-pandemic. Although this has slightly decreased, the industry still suffers significant losses, with over US$40 billion lost to online payment fraud in 2022 alone.
At 3-Shepherd, we're dedicated to tackling these challenges head-on.
We understand that people hesitate to engage in e-commerce due to the perceived risks and high costs of traditional banking services. That's why we've developed a cutting-edge Transaction Lifecycle Management (TLM) solution.
Our TLM solution focuses on:
- Providing clear visibility into transactions for all parties involved.
- Empowerment: Equipping stakeholders with tools to manage fraud and financial risks effectively.
- Seamless Integration: Creating a smooth process that enhances the customer experience and secures transactions.
Powered by Blockchain, Machine Learning, and AI, our solution seamlessly integrates with various services like sales platforms, payment gateways, and courier networks. It detects and manages fraud incidents in real-time, safeguarding transactions. Beyond fraud prevention, our TLM solution boosts sales, offers valuable business insights, and increases revenues.
Our ultimate goal is to restore trust and confidence in the e-commerce industry.
The core of 3-Shepherd's mission is to ensure the safe and secure end-to-end facilitation and execution of e-commerce transactions, both domestic and cross-border.
The Team
Our ultimate goal is to restore trust and confidence in the e-commerce industry.
Hassan
CEO
Hassan is a seasoned treasury professional with over 15 years of banking experience in diverse markets, including roles at Dubai Islamic Bank and Standard Chartered Bank. He holds a BBAMIS degree and an MSc in Finance, with a thesis focusing on Microscopic Simulation. Hassan has led teams in developing innovative technology-driven financial solutions, including serving as team lead for HBL's FX trading platform, HBL Infinity. He's also skilled in technology, with achievements in the Microsoft Imagine Cup and holding the title of Certified Meta Developer.
Hassan
CEO
Hassan is a seasoned treasury professional with over 15 years of banking experience in diverse markets, including roles at Dubai Islamic Bank and Standard Chartered Bank. He holds a BBAMIS degree and an MSc in Finance, with a thesis focusing on Microscopic Simulation. Hassan has led teams in developing innovative technology-driven financial solutions, including serving as team lead for HBL's FX trading platform, HBL Infinity. He's also skilled in technology, with achievements in the Microsoft Imagine Cup and holding the title of Certified Meta Developer.
Ahmed Ayob
Advisor
Ahmed is a seasoned serial entrepreneur with a proven track record in fintech, digital innovation, and championing financial inclusion. He co-founded Cointel, the world’s first prepaid mobile top-up via credit card, and Simplus in partnership with MasterCard—both later acquired by Vodacom Ltd. With a strong focus on scalable financial solutions, he has built and led ventures that bridge traditional finance with digital transformation, expanding access to financial services. His expertise spans technology-driven business development, payment ecosystem optimization, and strategic growth in emerging markets.
Ahmed Ayob
Advisor
Ahmed is a seasoned serial entrepreneur with a proven track record in fintech, digital innovation, and championing financial inclusion. He co-founded Cointel, the world’s first prepaid mobile top-up via credit card, and Simplus in partnership with MasterCard—both later acquired by Vodacom Ltd. With a strong focus on scalable financial solutions, he has built and led ventures that bridge traditional finance with digital transformation, expanding access to financial services. His expertise spans technology-driven business development, payment ecosystem optimization, and strategic growth in emerging markets.
Peiter Vos
Strategy Advisor | Board Member
Pieter is a commercially focused business leader with more than 15 years of experience in the financial sector and has lead teams across more than 25 countries. He holds a B.Sc in Digital Technology and Design from the Technological University of Dublin; and an Masters in Business Administration from the University of Illinois with a major in Mergers & Acquisitions and Entrepreneurship & Strategic Innovation.
Peiter Vos
Strategy Advisor | Board Member
Pieter is a commercially focused business leader with more than 15 years of experience in the financial sector and has lead teams across more than 25 countries. He holds a B.Sc in Digital Technology and Design from the Technological University of Dublin; and an Masters in Business Administration from the University of Illinois with a major in Mergers & Acquisitions and Entrepreneurship & Strategic Innovation.
Janico
UI/UX Designer
Janico is a Google Certified User Interface and User Experience (UI & UX) design and research professional with a Diploma in Graphic Design from the University of Cape Town and 12 years of experience. His experience in the creative and digital arts landscape over the past dozen years include Graphic Design & Sketch Artistry, Videography & Editing, Music Production and more.
Janico
UI/UX Designer
Janico is a Google Certified User Interface and User Experience (UI & UX) design and research professional with a Diploma in Graphic Design from the University of Cape Town and 12 years of experience. His experience in the creative and digital arts landscape over the past dozen years include Graphic Design & Sketch Artistry, Videography & Editing, Music Production and more.
